As I peek into the lives and times of century-old companies, I am struggling to find that one common element in all of them. Is there one at all? Or are there many? And does knitting all of them together make for the creation of a true-blue timeless brand that has the ability to nurture the love of every generation it caters to, has catered to and will cater to in the future?
The 17 companies [profiled in this issue] span literally every type of enterprise there is to mention. There are the biggies from the realm of products and services (Tata Steel and Tata Power), there are banks (Bank of Baroda and Central Bank of India) and companies that span every other type of enterprise that finds a use at home or office. There is the grower and marketer of the coffee bean (Tata Coffee), the guys who got us that syrupy ruby-colored drink called Rooh-Afza (Hamdard), the makers of the best Good Day biscuit (Britannia Industries) and the guys who help you paint the walls of your life white, yellow and green (Berger Paints). And there are more to munch on this list.
These companies have created timeless brands that have helped them bridge the gap that generations leave behind them to the benefit of their top-line, bottom-line and affection-line equally. If you really think of the companies on this list, affection for sure is a common sentiment that arises, directly in some cases and indirectly in some others.
I do believe timeless brands are created by companies that believe in timeless values. Three for now.
Trust Tops the List
Diese Geschichte stammt aus der August 2023-Ausgabe von Outlook Business.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2023-Ausgabe von Outlook Business.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry
BATTLE TO WIN THE AI RACE
In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively
A LEADER WHO EMPOWERS
Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content
EV Unplugged
Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome
Every Lamborghini Owner is a Brand Ambassador
Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts
NO ZEST FOR ZED
A government initiative to green MSMEs is not finding enough takers
SMALL PLANTS, BIG TROUBLE
Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods
'We Think About the Rider More Than Any Other Company
Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts
LABOUR PANGS
Rising cost of living in a fast-growing economy is making workers restless
'Hustle is No Virtue'
It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.
