BUSINESS AVIATION'S 'CLIMBING. FAST.' SUSTAINABILITY LEADERSHIP

The new multi-media advocacy campaign was launched at the annual National Business Aviation Association’s NBAA’s) 2023 Business Aviation Convention and Exhibition NBAA-BACE) in Las Vegas

- ROHIT GOEL

BUSINESS AVIATION LEADERS GATHERED TO UNVEIL 'CLIMBING.

Fast.', a new advocacy campaign aimed at setting the record straight on the industry's many societal benefits, including its leadership role in sustainability, underscored by a sharp focus on achieving net-zero carbon emissions from flight in the years to come. The new multi-media advocacy campaign - intended to coordinate and elevate a message about the game-changing technologies that are fostering business aviation sustainability on the ground and in the air - was launched during the annual Media Kick-off Breakfast held at the National Business Aviation Association's (NBAA's) 2023 Business Aviation Convention and Exhibition (NBAA-BACE) in Las Vegas.

“The business aviation industry has long been essential in providing economic opportunities for a next-generation workforce, helping companies of all sizes succeed, connecting America’s communities and delivering humanitarian assistance for those in need,” said NBAA President and CEO Ed Bolen. “Equally important, our industry has long made an ambitious commitment to sustainability, with measurable results. Our new, branded ‘Climbing. Fast.’ initiative will take this message to policymakers, opinion leaders and other key audiences, informing perceptions about the industry’s sustainability record and value.”