But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.
If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.
Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.
You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market. If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:
Diese Geschichte stammt aus der Arizona June 2024-Ausgabe von Top Agent Magazine.
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Diese Geschichte stammt aus der Arizona June 2024-Ausgabe von Top Agent Magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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MANDY NICHOLS
Mandy Nichols may be a self-proclaimed perfectionist, and, as she puts it, “a freaking workaholic,” but there is one thing that brings a tear to her eye: First-time homebuyers.
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Your business is booming, so much in fact, that you've finally made the decision to start a team.
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DANIELLE GIANNOTTI
Top Agent Danielle Giannotti is one of five team members on the TRU Real Estate Group with RE/MAX Preferred Realty Ltd., servicing clients in Windsor-Essex County
