Make Social Media Marketing Your Calling Card

These days, it's no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them and for good reason.

Social media is a dynamic hybrid of personal contact and targeted marketing. To make the most of this new medium, agents can't settle for the occasional post and expect results.

Instead, let's consider a few techniques that will make your social media presence interactive, unmissable, and effective in generating business.

Your Profile is a Portal

Ideally, you'll have profiles across Facebook, Instagram, LinkedIn and otherwise—but no matter what portal you're utilizing, make sure your profile page is up-todate, well-curated, and easily navigated.