CATEGORIES

Opening Statements

When you’re serving, adopt the attitude of a baseball pitcher. An effective pitcher has usually mastered one or two pitches, and is able to constantly change the location and speed of each pitch. Most importantly, the pitcher can do so with the same throwing motion so that the batter can’t tell which direction the ball is headed. It’s easy to draw a connection to how this can be valuable in tennis—especially in doubles.

No Sweat

For too long, the sport has allowed the relationship between players and ballpersons to go unregulated. At this point, it’s an unwritten rule that the ballpersons must do whatever the pros tell them. The most obvious—and gross—example is towel-fetching.

Coaching In The Bigs

Understanding, rather than demanding, is essential to a successful partnership

Ask The Expert

A former Indian Wells finalist and Miami champion, this recently retired Polish pro will be missed by many

Mi Casa Es Su Casa

Miguel Moreno Created The Ultrahouse, A Permanent Aid Station Open To All

The Real Aquaman

How a British strongman challenged the ocean, and survived

The Super Bowl Forever Altered The World Of IP

How the mother of all football games became the most vigilantly guarded brand name in America.

The Super Rise Of The Supercontest

Simple rules, huge payoff: This is the oral history of how a little-known NFL betting competition for Las Vegas sharps became a national phenomenon for everyone else.

A Deluge Of Drones Fly Over Super Bowl Stadium, Despite Ban

The sky above the stadium that will host Sunday’s Super Bowl is being “inundated” with an alarming number of drones, raising the specter of injuries to tourists or others — or a possible collision with aircraft, the FBI said.

How The League's Super Bowl Spot Will Kick Off Its Centennial Celebrations

The NFL is kicking off its 100th-season celebrations with a Super Bowl spot featuring 1 fancy banquet, 50-plus football greats from the past and present, 3 of the sport’s female stars, 1 of the world’s top fortnite players and 1 epic, cake-crushing fumble. And Adweek was on set to capture the play by play.

Are You Ready For More Football?

STOP ME IF YOU’ VE HEARD THIS STORY BEFORE .A group of sports minded entrepreneurs, funded to the gills and eager to break into the world of bigtime sports, announces they’re launching a new football league. The league will play in the spring shortly after the Super Bowl, will provide opportunities for players to continue playing the game they love, and will provide fans with a fun, exciting brand of football in contrast to the stodgy, boring old NFL (No Fun League).

Stephen Curry, Heart Of The Town

Stephen Curry has spent the past decade transforming Oakland's Golden State Warriors from an afterthought NBA franchise to a full-blown dynasty. Now, with the team approaching its 2019 move to San Francisco, the three-time champ is showing serious love to a city that has given him so much.

Young Greatness

Hawks rookie TRAE YOUNG, the most polarizing pick in the 2018 NBA Draft, will have his ups and downs this season. But if he’s proven anything, it’s that the ride will wind up being well worth the wait.

No Weakness

When he was just 13, University of Louisville commit and highly ranked big man AIDAN IGIEHON moved from Ireland to New York to pursue his hoop dreams. So far, the journey has been pretty damn incredible.

Together

New Jersey natives SCOTTIE LEWIS and BRYAN ANTOINE have risen up the HS ranks and become two of the best and most exciting up-and-coming guards in the country—and they’ve done so alongside one another every step of the way.

The Windy City Welcomes Winter

Even the basketball players aren’t safe as violence continues to hit CHICAGO’S WEST SIDE. Here, a former coach looks back and wonders if things will ever get any better.

Swerve On Em

While the Lakers have been getting most of the hometown hype, Clippers rookie PG SHAI GILGEOUS-ALEXANDER is steadily proving it’s just a matter of time until he becomes a star for L.A.’s other pro team.

Say

ALLONZO TRIER didn’t storm into the NBA the way you might’ve thought he would had you followed his hype-filled childhood. But he’s kept a level head and is becoming a strong piece of the Knicks’ increasingly bright future.

Ready For More

After battling through multiple injuries, 10-day contracts and even being waived over the past three seasons, 28-year-old LANCE STEPHENSON has returned to Los Angeles, where he’s quickly become a fan favorite under the bright Staples Center lights.

Mad Nice

VERNON MAXWELL was known for his…let’s call it fierceness. But what can’t be ignored is that the Houston Rockets legend and two-time NBA champion was one hell of a hooper.

Flip The Switch

Kings big man WILLIE CAULEY-STEIN’s career was heading in the wrong direction, but a change in mindset and some renewed hunger has it looking like the future is awfully bright for the 25-year-old 7-footer.

NBA's Most Exciting Rookie, Trae Young, Is Turning Around The Atlanta Hawks

How the NBA’s most exciting rookie is turning heads—and turning around the Hawks

What Simona Halep's Win Means To Romania

The Romanian was a No. 1 who’d never won a major—until 2018. Gymnastics legend Nadia Comaneci shares the joy of seeing Halep finally win, and what it means to their nation.

How Lewis Hamilton Turned Unexpected Weather Boost Into A Season-Defining Moment!

The Formula One champ needed some help from the heavens in July—and turned that unexpected weather boost into a season-defining moment.

Vernon Maxwell- One Hell Of A Hooper

Vernon Maxwell was known for his…let’s call it fierceness. But what can’t be ignored is that the Houston Rockets legend and two-time NBA champion was one hell of a hooper.

Why Mike Trout Is Still The Toughest Out In The Game

MLB’s best player (sorry, Mookie) had his best season yet. ESPN’s Sam Miller explains why Trout is still the toughest out in the game.

Lance Stephenson- Ready For More

After battling through multiple injuries, 10-day contracts and even being waived over the past three seasons, 28-year-old Lance Stephenson has returned to Los Angeles, where he’s quickly become a fan favorite under the bright Staples Center lights.

Simone Biles The Most Dominant Athlete Of 2018

This was the year the greatest gymnast of all time showed that not a damn thing will ever stand in her way. The Undefeated’s Danyel Smith chronicles Biles’ journey to unparalleled dominance.

Novak Djokovic's Return To The Elite

In the spring, he was in the worst slump of his career. Two grand slams later, he’s back to No. 1. Writer Michael Steinberger takes us inside Djokovic’s return to the elite.

Allonzo Trier Becoming A Strong Piece Of The Knicks

Allonzo Trier didn’t storm into the NBA the way you might’ve thought he would had you followed his hype-filled childhood. But he’s kept a level head and is becoming a strong piece of the Knicks’ increasingly bright future.