Cook spills the beans on Apple's AI plans

Apple CEO Tim Cook discussed Apple Intelligence, the Vision Pro headset, Apple's prerecorded keynotes and more in a wide-ranging interview conducted with Wired magazine, revealing plenty of fascinating facts about both Cook and the company.

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Regarding Apple Intelligence - the name, Cook insists, is not a pun on artificial intelligence (AI), he explained that Apple began serious work on its generative AI tools around 2017, when the first Neural Engine debuted in the iPhone X. Back then, "It became obvious that we had to divert lots of people to it, that it would be a new era for our products," Cook said.