Prada Goes For Potential

There are purist camps that alienate fashion at its noisiest, but the house of Prada is not one of them. For Spring/Summer 24, the house flips the notion of simplicity proposing the potential that lies within excess.

- Vanessa Grace Ng

There is something to be said about the collective shortening of society's attention span. 10-second video loops are now the norm and, perhaps too, the culprit. In gaze, with new details to discover and marvel at with each subsequent watch. All signs point to a level of future-looking dystopia where the art of simplicity holds no standing, and long-form is no longer appetising for the masses.