What do Chivas — the holy grail of scotch — and LISA — one of the world’s most influential K-Pop musicians — have in common? Apparently, enough for the Speyside distillery to engage her as its first female face of the brand in Asia. Far from a commercial cash out, it would be to consider the messaging of both brands (LISA herself has reached Madonna levels with her singular moniker) and how they align. Both are committed to the now as they are not afraid to draw on the heritage of the past to propel them forward, and coincidentally in some kind of cosmic coincidence, the Chivas 18 made its debut in 1997, which was LISA’s birthyear too.
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Diese Geschichte stammt aus der December 2022/January 2023-Ausgabe von MEN 'S FOLIO Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Win Metawin Is Unlike Anything That Came Before
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All The Right Notes
Modern legends are always striking. Forged out of passion and ambition; being tempered with traits of humility and softness - these blend of singularities are what it takes to be intoxicating. Now what happens when one bottles that into a fragrance? Now redesigned to be even more straightforward, Montblanc Legend Blue returns as a fresher, woodier iteration to affirm the superlative that has always been theirs.
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Plush against the bustle of Paris’ Champs-Elysées district, the latest Berluti campaign stands out for its simplicity. Sans buzzy copywriting and ornate composition, the French maison’s latest campaign finds its edge in the elementary via the spotlight it lends to the pure craft that binds its designs and certifies its luxury stronghold.
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With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and worldrenowned lounges in HKIA makes travelling on the Hong Kong-based airline with a stopover an experience, rather than a chore.
Star in the Sky
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The Glendronach reaches new heights with its Raise Expectations” rebranding, setting a new standard for excellence both in taste and presentation to usher in an exciting era for whisky connoisseurs.
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Old is Gold
With the third edition of Jaeger-LeCoultre's The Collectibles capsule collection launching in Singapore, Men's Folio spoke to product marketing and heritage director Matthieu Sauret about the highlights and finer details of the vintage-focused collection.
