IN THE VALLEY of Kullu in Himachal Pradesh, Saurabh Maurya of Margn is sitting with the 17 women artisans who will develop his label's next offering. He remembers his first time there creating knits for his 2019 graduation collection at the National Institute of Fashion Technology (NIFT), Bengaluru. Maurya reconnected with them in 2021 when he launched Margn, and today, the 27-year-old is able to bring them regular, recurring work.
He is one of many young designers under 30the 'Gen Z', if you're into such classifications who are breaking India's heritage textile crafts out of traditional moulds. Collaborating with craftspeople who've spent generations practising these skills, they're blowing apart old assumptions about what textiles and heritage crafts should look, feel, and operate like. And setting new templates for how we will wear them in the years to come.
For Somya Lochan, 26, this is the crux of her just-launched men's workwear label Quarter that celebrates the weaves of Madhya Pradesh, Bengal, Gujarat, and other textile centres. With artisans from Assam, she has successfully developed an extra-weft twill fabric in eri silk (so far, she says, this technique was seen solely in the Kani shawls of Kashmir). And this new fabric plays beautifully into her designs for the modern, officegoing man who likes to invest in what he wears.
Diese Geschichte stammt aus der January - February 2024-Ausgabe von VOGUE India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January - February 2024-Ausgabe von VOGUE India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
