Watchmaking brands typically do not require anyone to stand up for them. In the old days, and right up until the 1990s probably, this was obvious and did not need to be spelled out. Even in other segments, this writer assumes that various published defences of Tesla, for example, are more statements of support for Elon Musk than they are for the EV firm. In this specific kind of case, said defences are no doubt useful to The NeXt Martian.
On that perhaps relevant note, social media being the charmingly vile cesspool of bad behaviour that it is, one is sometimes tempted to intervene. This is almost always a bad idea – only governments typically attempt to police the Internet and that goes about as well as hugging a hippopotamus might. In a niche area such as watch collecting, there is relatively less of a need to set the record straight – watch brands themselves are hardly able to keep things straight. Less is not zero though which is why I find myself inclined to ride to Tissot’s defence with regards to several spurious charges laid against it. These have been disappointing, although some issues are more understandable than others.
Diese Geschichte stammt aus der Issue 72-Ausgabe von WOW Singapore.
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Diese Geschichte stammt aus der Issue 72-Ausgabe von WOW Singapore.
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Hand-Finished Ceramic
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Quanta Of Time
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Twice Upon A Time
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Coming In Thin
Bvigari’s releases for 2024 continue to stun the watch world with its trail-blazing innovation and sublime artistry
Light The Night
Luminox celebrates 35 years of existence by drawing on its heritage in the realms of the air, land and sea
New Frontiers
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
Delighting To Surprise
Tissot CEO Sylvain Dolla weighs in on the novelties of 2024
Machine Learning
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
Expedition Hublot
A peek into the manufacture at Hublot reveals the amount of intricacies and technology behind the often quirky watches
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance