It will not surprise you to learn that the raison d’etre of this magazine is to support watch collectors in their hobby, typically by keeping them informed of trends and by offering our perspective on new watches. This is mainly based on the premise that our audiences are buying new watches, rather than vintage ones, even though watch collecting is about both buying and selling watches of all kinds. This means everything from Rolex and Patek Philippe to Landeron and Cortebert, and is a pretty daunting range; this explains why the magazine has probably never run even the names Landeron and Cortebert together in one article. You may correctly conclude that we are not addressing the purist vintage-loving set.
While we might look into that particular imbalance, in this issue we will address another shortcoming. WOW has always looked at the world of watchmaking through the lens of would-be buyers, rather than sellers. This is true even when we talk with brand leaders, or retail executives, because the perspective we publish is that of the buyer. You might say that we are buyer-biased.
Diese Geschichte stammt aus der Issue 68-Ausgabe von WOW Singapore.
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Diese Geschichte stammt aus der Issue 68-Ausgabe von WOW Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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When Imitation Is Criminal
In the second part of our special on the phenomenon of counterfeiting in watchmaking, we look at some surprising reasons behind consumer demand
The Conversation: Greater Expectations
With Geneva Watch Week behind us, the editors exchange views on the novelty showcases, the novelties themselves and all the watch news that is fit to print and some that is not)
GOLDEN HOURS
The first timekeepers may not have been cased in any precious metal but, given how precious time is, gold and silver soon made their marks here
FINE TIME
Precious metals promise to put the fine’ back into fine watchmaking, after years of being overshadowed by more prosaic materials. This special section continues the journey we began last issue, with a deep dive into that most desirable of all metals, gold. Of course, platinum is also back...
RED DAWN
Grand Seiko celebrates the 20th birthday of Spring Drive with a special edition Chronograph GMT SBGC275 with a unique dial
NEW DEPTHS
Breguet surprises with the gem-set Marine Chronograph 5529, opening up new vistas for the collection
NEW AND NOTED
As you might expect, we have been covering Watches and Wonders Geneva since it began as a physical fair in 2022 and of course when it was confined to the ether, from 2020.
WORTH ITS WEIGHT
TAG Heuer scored an unexpected win with the Carrera Chronograph Skipper in the recent past, so the brand returned it to regular production in steel last year. For 2024, red gold marks the Skipper's triumph
OPEN SEASON
The world's biggest and most important watch fair gets a little bigger and a little better. As for the watches, they got more than a little precious...
GREAT LEAP FORWARD
With the Portugieser Eternal Calendar, WC demonstrates its mastery in the realms of the calendar and moon phase complications