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enduring style

Living Etc UK

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August 2024

B&B Italia has pioneered modern Italian furniture design since 1966 - but its latest collection feels as fresh as ever

- ELLEN FINCH

enduring style

for Salone del Mobile in April, B&B Italia described its presentation as an 'anthology' that, in part, revisited the brand's historic collections while also launching new pieces, including those pictured on this page. We spoke to CEO Demetrio Apolloni (right) to find out more.

imageWith your recent show in mind, why is it important to look back as well as forwards - at design?

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