DIOR'S FORAY BACK INTO HOROLOGY

The luxury fashion house unveils eight striking models in its Chiffre Rouge revival

- STUART DANKER 

DIOR IS MAKING WAVES in the world of watches with the exciting relaunch of its Chiffre Rouge timepiece. This comes twenty years after the watch’s first iteration. This is nothing new, despite the brand’s association with mainly fashion pieces.

But while Dior may have the technical prowess behind watchmaking, it should also be noted that the brand’s timepieces for men are few and far in between.

The new release revolves heavily around Monsieur Dior’s favourite number: eight. For starters, the watch is released through eight new models, with a tourbillon version adding a wow factor to the range.