GUILTY AND UNAPOLOGETIC

The ForeverGuilty fragrance line is a celebration of liberty

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BIRTHED OVER A DECADE AGO, Gucci's Guilty fragrance line has officially earned the status of a house legend. As the years go by, the Maison continues to reinvent the exquisite repertoire, embarking on a journey that revels in the notion of liberation and emancipation. A modern declaration of self-expression, freedom and fearlessness, the Gucci Guilty Pour Homme Eau de Toilette, launched in 2019 as the first #ForeverGuilty product, marks the start of the aforementioned expedition. The olfactory portrait honours the ethos of the series and has a mind of its own; it emancipates the soul, throwing sensibilities out the window and encouraging us to be who and what we want to be.

Following the successful debut, Gucci continued the celebration of freedom in the #ForeverGuilty story with an eau de parfum iteration that offers a reinterpretation of the inaugural launch.