CONQUERING GLOBAL STYLE MILES FALGUNI AND SHANE PEACOCK

The era of virality ensures that their designs multiply on the net worth and the networks of alpha women who are brands themselves. The downside? To keep up with their own breakneck trajectory! Brides Today raises a toast to 20 years of the Falguni-Shane journey and their designs flaunted by global goddesses.

- SANGEETA WADDHWANI

A humble passion for fashion is where things may have started with Falguni and Shane Peacock, but in our intensely connected global village, this label went on fire across the world—unapologetically—from day one. As Falguni and Shane say, “Back in 2004-05, when we had just established our brand, we decided to debut our collection at India Fashion Week. It was eventually bought out by Harrods first and then Villa Moda, followed by many other retailers abroad.”

“It was our intuition that got us to take our first steps in the world of fashion towards the West. After we saw how successful our association with Harrods was, we decided to show at international fashion weeks because we felt we were ready to make a mark on the global stage. So then came London Fashion Week, Miami Fashion Week, LA Fashion Week and, ultimately, New York Fashion Week for several seasons.”

Today, their unique digital print meets sexy sheer, meets sequins, meets feathers, meets rich Indian crafts; and have been seen on such global goddesses as Priyanka Chopra Jonas, Beyoncé, Paris Hilton, Lady Gaga, Kylie Jenner, Kim Kardashian, Nicky Minaj and even Doja Cat. Not to mention the entire roster of Bollywood glitterati. 

Just four years after they debuted their label, in 2012, we recall Shane and Falguni sashaying down the ramp at India Resort Fashion Week in Goa, with Paris Hilton as their showstopper, sporting a body-hugging gown replete with Indian motifs in blue shimmery sequins. Sexy all the way but with an innate Indianness. Also remember the oomph of Beyonce’s golden gown by F&S at the 2018 Wearable Art Gala?