Getting To The Seoul Of K-Beauty
Her World Singapore|October 2024
The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.
Letty Seah
Getting To The Seoul Of K-Beauty

As with any cultural phenomenon, the Korean beauty landscape continues to evolve over time. In response to savvy shoppers pushing back against excessive consumption, the traditional 10-step routines have given way to simplified, streamlined routines consisting of just three or four steps.

At the same time, quirky and whimsical products like chocolate masks and gummy bear hand creams have made room for more sophisticated, science-backed formulas.

In addition to its eye-catching, innovative packaging and endorsements from glamorous K-pop stars, Korean beauty has gained attention for its use of lesser-known, often surprising ingredients like salmon PDRN (salmon testicle DNA) and snail mucin. But beyond the buzz, K-beauty brands have built a reputation for delivering advanced and dependable formulas.

EMPHASISING THE IMPORTANCE OF SKINCARE ROUTINES

Instead of relying on heavy concealers and foundation to hide their imperfections, Koreans pride themselves on adopting proper skincare routines "to reveal their natural glow and radiance", according to Estee Lauder national makeup pro-artist in Korea, John Kim.

California-born Charlotte Cho, founder of K-beauty brand Then I Met You and marketplace specialising in Korean beauty products Soko Glam, seconds this. She explains that taking care of your skin is an integral part of Korean culture. From a young age, skincare routines and steps like diligent sunscreen application are instilled into locals.

"When I moved to Korea and started working there, I noticed that all the women and men are so savvy with their skincare routine, and they know about their skin type," she says.

Diese Geschichte stammt aus der October 2024-Ausgabe von Her World Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der October 2024-Ausgabe von Her World Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS HER WORLD SINGAPOREAlle anzeigen
What Are Some Watches That Double As Pieces Of Art?
Her World Singapore

What Are Some Watches That Double As Pieces Of Art?

The Bvlgari Fenice High Jewellery watch is a spell-binding expression of the Italian jeweller's audacious aesthetic.

time-read
2 Minuten  |
October 2024
Getting To The Seoul Of K-Beauty
Her World Singapore

Getting To The Seoul Of K-Beauty

The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.

time-read
4 Minuten  |
October 2024
My Super Power Is Saying No
Her World Singapore

My Super Power Is Saying No

It's 2009, and some 1.67 million Singaporeans are tuning into the two-hour finale of the hit Chinese language series The Little Nyonya, transfixed by the multi-generational saga of three Peranakan families.

time-read
6 Minuten  |
October 2024
New York State Of Mind
Her World Singapore

New York State Of Mind

Inspired by the Big Apple, Coach's new Times Square Tabby is an amalgamation of the city's love stories, both old and new.

time-read
1 min  |
October 2024
Building Safer Workplaces
Her World Singapore

Building Safer Workplaces

As an increasing number of workplaces are understanding the importance of mental health, we ask three leaders what it will take to move the needle to create environments where we can speak up, challenge the status quo, and have our needs met.

time-read
10 Minuten  |
October 2024
What Beauty Routine Should You Follow If You Have Eczema?
Her World Singapore

What Beauty Routine Should You Follow If You Have Eczema?

Quinn Chen, co-founder of Singapore beauty brand, Ice's Secret, answers.

time-read
2 Minuten  |
October 2024
A Mid-Career Change Is Not A Crisis
Her World Singapore

A Mid-Career Change Is Not A Crisis

A mid-career switch, while daunting, can be the key to unlocking a more fulfilling and aligned professional life.

time-read
6 Minuten  |
October 2024
It's Cool To Get Cold
Her World Singapore

It's Cool To Get Cold

Ice baths are popping up around Singapore, waiting for you to take the plunge.

time-read
6 Minuten  |
October 2024
Will joining a breast cancer support group help me with my healing journey?
Her World Singapore

Will joining a breast cancer support group help me with my healing journey?

Emily Goh, senior medical social worker, answers.

time-read
1 min  |
October 2024
PASSION FOR A CAUSE
Her World Singapore

PASSION FOR A CAUSE

Rebellion of the academic sort - runs in Anna Yip's blood. The deputy CEO of Singtel Singapore tells us how self-love, confidence, and a passion for tech guide her as she leads one of the nation's most established telecommunications companies into the future.

time-read
6 Minuten  |
October 2024