In the past year since setting up a content consultancy, I have joined a couple of women's only communities to meet like-minded business owners, expand my network, and learn how to build a scalable brand.
One of the first events I attended was a panel discussion by Launchpad by Honeycombers (not technically a women's club, but 95 per cent of its members are female), and I remember feeling inspired and rejuvenated post-event. It was like I had walked into a room full of positive cheerleaders - the women were friendly, supportive, and happy to share experiences, challenges, failures, and successes.
I felt empowered. The next day, I connected with some of them via Whatsapp: "Let's catch up for coffee." "You mentioned you wanted to work with a content consultant, can I help?"
Cue vague responses and empty promises to schedule a catch-up.
That was my induction to a women's community, and I wondered if I had made a misstep. At the risk of sounding naive to the realities of networking, I expected more, especially since these clubs place such emphasis on support, authenticity and non-judgement.
I had paid about $500 (it was a discounted rate) for a year's membership, which promised in-person and virtual events, including masterclasses, weekly calls with other members, and group mentoring sessions. The most value I'd gotten from the network is undoubtedly the active Whatsapp group chat, where you can find word-of-mouth recommendations about anything and everything, from lawyers specialising in IP to social media hacks.
In a way, I do acknowledge that more can be done on my part to get to know the 300-strong community better. Founder Chris Edwards signs off her e-mails with "Remember - you only get out what you put in!" (no pressure, I know). Life has gotten in the way of me joining the events, weekly calls or masterclasses.
Diese Geschichte stammt aus der December 2023-Ausgabe von Her World Singapore.
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Diese Geschichte stammt aus der December 2023-Ausgabe von Her World Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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When plans to demolish the Merlion Tower on Sentosa were announced in 2019, some Singaporeans were sad to see one of the island's most iconic attractions go. After all, the quirky creature – with the head of a lion and the body of a fish – had been a significant part of their memories of Sentosa.The 37m-tall, 12-storey structure, completed in 1996 and designed by Australian sculptor James Martin, was a focal point for laser light shows and projections that transformed its ivory facade into a vibrant display of colours.The Merlion Tower was a popular attraction for families. Singaporean couple Anand and Vrunda Patel would often take their children there for outings. Vrunda, now 50, fondly recalls climbing the structure and admiring the views of Sentosa from the Merlion's mouth. “Outside the Merlion, there was a beautiful step garden with flowing water. I used to love walking there,” she shares.Years later, the statue, covered in dirt and grime, required a refresh. The demolition was not only part of a larger vision to connect Resorts World Sentosa (RWS) in the north to the three beaches (Palawan, Tanjong and Siloso) on the island's south, it was also the start of a massive rebranding project to transform Sentosa from a recreational family destination to a premier lifestyle attraction.Today, Sentosa Sensoryscape stands in its place. Set within a lush landscape, the 30,000 sqm attraction features a 350m-long connector that leads visitors to six sensory gardens – where they can explore the gardens’ massive vessel-like sculptures, observe the various flora and fauna inhabiting the space, and interact with Instagrammable light displays through an augmented reality app after nightfall.“To attract younger visitors, our additional focus is on creating more authentic and immersive experiences, recognising that this demographic seeks deeper, more engaging interactions with the places they visit,” says Thien Kwee Eng, CEO, Sentosa Development Corporation (SDC).Just as Sensoryscape is designed to create an otherworldly atmosphere after dark, the Sentosa Night Mode campaign, launched in August, aims to introduce the island as a day-to-night destination for both locals and tourists, who would typically only make day trips to Sentosa. In addition to more nightlife events – such as the recent Waterbomb Festival, which saw about 10,000 revellers partying to a live K-pop line-up – the initiative includes extended operating hours at key attractions, along with street performances and dining promotions.It’s a move that has boosted visitorship to the island, with total numbers reaching 16 million this year.“This is a 20 per cent increase in the number of visitors as compared to the same period last year,” reveals Kwee Eng.
TAKING THE LEAP
It’s 10 am on a Monday, and Gan Guoyi, 40, walks into Jigger & Pony with a set of dry-cleaned clothes – a picture of calm amid the aftermath of last night’s chaos. The Singapore bar recently secured a spot in the Top 5 of The World’s 50 Best Bars 2024 list, announced in Madrid on Oct 23. To celebrate, she threw a three-night promotion from Nov 10, where customers enjoyed five premium cocktails for just $5 each at select bars like Gibson, Live Twice, Sugarhall, Como Pony Jakarta, and Jigger & Pony.Naturally, the event was a hit, and Guoyi, who was manning the guest list at Sugarhall, only managed a few hours of sleep the night before. Still, she arrives promptly to our photo shoot without complaints.
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