MISSION TO ENGAGE
"When was the last time you went to the cinema to watch a film?" asks filmmaker He Shuming. Good question. Viewing habits have changed so much since the introduction of streaming services that the one activity where strangers congregate to share a cultural experience is increasingly on the wane, and along with it, the ecosystem.
In Singapore, cinema attendance has halved from 22.1 million in 2013 to 10 million last year, with Cathay, Filmgarde and EW cineplexes among the casualties of that decline. He has his own way of processing the industry's throes.
Commissioned by French luxury house Cartier to produce a work for its Trinity 100 exhibition this July, he presented a short, Matinee at Three, about the evocative power of cinema.
The 39-year-old filmmaker shot to fame last year when his debut feature Ajoomma was nominated for four Golden Horse Awards, for best new director, best original screenplay, best supporting actor Jung Dong-hwan, and best actress Hong Huifang.
The award is considered the Oscars of the Chinese film industry. In fact, He was on tour to promote Ajoomma last year when he got the call from Cartier. His headspace then was occupied with dwindling cinema audiences and cineplex closures, so when he was offered the opportunity to interpret the idea of Trinity, Cartier's three-band ring, He channelled his angst into art and used the medium to immortalise his subject.
Diese Geschichte stammt aus der October 2024-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 9.500 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2024-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 9.500 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
A TEST OF METTLE
In the spring of 1965, four watch companies were invited to send chronograph watches to NASA’s Engineering & Development Department.
A TASTE OF MARGARET RIVER
Sip and swirl. Though young in age, this coastal haven in Australia has already earned its place among the world's premier wine regions.
EFFORTLESS ELEVATION
Ski holidays can be a bump-free set-up with Club Med's luxurious alpine offerings, ddesigned to cater to even the most discriminating après-skier.
CREATURE COMFORTS
Chopard’s artistic director, Caroline Scheufele, reveals her deep love of nature's creations at Cannes.
Legacy In Bloom
ANTONIN KHALIFÉ channels heritage and heart into Il y avait un Jardin, a fragrant tribute to family and nature from Henry Jacques.
Heatwave Heroes
In a climate that tests every limit, our skin is just about managing to keep up. Boost it back to peak condition with these products.
THE GOOD LIFE
AS SHE EMBRACES MIDLIFE, SOCIALITE GRACE CHNG IS FOCUSING HER ENERGIES ON LIFE'S REAL LUXURIES - HEALTH AND WELLNESS.
Rocking All the Greatest Hits
Tiffany & Co's latest high jewellery campaign gets our covetous hearts racing and sets the stage for a celebration of its iconic creations and expressive style.
Parisian Chic, Bottled
The latest haute scent and bath formulations from Celine channel French summers and sophistication in equal measure.
BLURRING THE LINES
Few artists have maintained the balance between high art and commercial culture quite as masterfully as TAKASHI MURAKAMI, whose collaborations with luxury houses like Louis Vuitton continue to blossom.
