The Power of Three
Tatler Singapore|July 2024
Trifecta, the snow, surf and skate attraction in the heart of Orchard Road, opened just last year, but its co-founders Daphne Goh, Alex Hsu and Terry Tan have been elevating the action sports landscape and engaging with the community for almost a decade
Amanda Goh
The Power of Three

In the world of board sports, completing a trifecta is being able to snowboard, surf and skateboard all in one day. This is truly a mean feat, considering how one would have to travel from the mountain to the ocean. So never would one expect to be able to do the trio of board sports here in Singapore, right in the heart of Orchard Road.

Enter Trifecta, the first snow, surf and skate attraction to open here last year, offering a unique blend of cutting-edge technology and pure adrenaline, and set to redefine the action sports landscape in Asia. Co-founders Daphne Goh, Alex Hsu and Terry Tan, whose love for sports had been cultivated since young, have always dreamt of introducing such a lifestyle concept to Singapore. “Before meeting each other, all three of us had pursued active adventures on our own,” shares Hsu, adding that such adventures, be it diving, surfing, skiing or snowboarding, brought them together.

Prior to Trifecta, Goh and Hsu founded adventure travel company The Ride Side in 2015, bringing intimate groups on social and fuss-free skiing and snowboarding expeditions. Tan joined the duo in 2020, and so far the company has taken over 2,000 enthusiasts on expeditions to resorts in Japan, New Zealand and Switzerland. More than just riding snow-covered mountains, they also set up retail shops in Singapore, and worked with various ski resorts, including in Japan and New Zealand.

”The Ride Side was born out of our love for snowboarding and skiing, and we quickly realised that there were others like us, who love adventure, but were unable to find a community for the sport in Singapore,” Hsu explains, highlighting that the winter sports market has always been overlooked in tropical Singapore, resulting in limited knowledge and education. The Ride Side sought to change this while building a community of enthusiasts at the same time.

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Diese Geschichte stammt aus der July 2024-Ausgabe von Tatler Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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