“IT WAS THE best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.”
The preceding quote is the introduction to Charles Dickens’ immortal classic A Tale of Two Cities, set in Paris and London around the time of the French Revolution, but it’s also a pretty damn accurate description of the state of the guitar industry during the Seventies. That decade is commonly disparaged as a depressing era when the industry’s leading manufacturers produced some of their worst guitar models, which is not entirely untrue, but it also was an auspicious period when exciting new guitar companies emerged and amp and effect technology rapidly advanced.
The decline of America’s biggest guitar companies during the Seventies was essentially a hangover from the overambitious reaction to the Beatlemania-inspired guitar boom of the Sixties. Hoping to cash in on the phenomenon, major corporations purchased America’s biggest guitar companies, with CBS buying Fender, Norlin purchasing Gibson and Baldwin taking over Gretsch. Although the electric guitar remained massively popular during the Seventies, sales dropped rather steeply from the staggering heights of the Sixties peak.
In typical corporate fashion, management typically believed that the accounting department’s cost-cutting measures were a more effective means of maximizing profits than investments in better materials, tools and craftsmanship, and quality took a hit as a result.
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Diese Geschichte stammt aus der November 2024-Ausgabe von Guitar World.
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Kittie - Guitarists Morgan Lander and Tara Mcleod discuss the canadian metal powerhouse's unexpected rebirth — by fire!
Guitarists Morgan Lander and Tara McLeod explain that making new music was “not on their bingo card” when the band regrouped in 2022 for a few festival appearances, preferring to think of the sets as more of a “final lap” than a new beginning. But drilling into old favorites — whether the nu-flavored teenage slams of 1999’s Spit or the more venomously groove-thrashed tunes of their late-’00s period — revealed that despite not having raged together in years, there was something undeniably special about Kittie’s musical connection. “Playing with these girls is like putting on an old pair of pants,” Lander says. “It’s very comfortable — and it looks good too.”
McKinley James - Why all you really need is a guitar, a drummer and some serious low-end six-string skills
Nashville-based blues rocker McKinley James came flying out of the gate in 2022 with his Dan Auerbachproduced EP, Still Standing By. His momentum screeched to a halt, however, when his keyboardist split, leaving only him and his drummer, Jason Smay (who also happens to be his father). “For a moment, I was like, ‘What are we going to do?” James says. “But then I thought, ‘Well, other bands have succeeded as a duo. Maybe we can, too.”
TC Electronic TC 2290P Dynamic Digital Delay
THE MID EIGHTIES was a golden age for digital delay, thanks to the proliferation of pro- and studio-quality rack effects units from Eventide, Korg, Lexicon, Roland and Yamaha.
Danelectro Doubleneck
WHEN I THINK back to the Seventies, the famously coined “Me” decade, it seems the only surefire way you could leave audiences awestruck was to strap on a doubleneck guitar.
CARLOS ALOMAR
The former David Bowie guitarist talks Young Americans, Station to Station and the Berlin Trilogy, plus recording (and co-writing) \"Fame\" with John Lennon
GEORGE TERRY
It turns out Eric Clapton's Seventies guitarist (and co-writer of \"Lay Down Sally\") also played on ABBA's \"Voulez-Vous.\" Below, he looks back on a decade-plus of E.C., Bee Gees, Diana Ross and more
FRANK MARINO
The Mahogany Rush frontman charts the band's Seventies lows and highs, plus SG's, pickups and how he was definitely not visited by the ghost of Jimi Hendrix
DEWAYNE "BLACKBYRD" MCKNIGHT
The jazz/funk/fusion veteran on his smooth segue from Herbie Hancock sideman to full-on Funkdaledic member -plus his '70s gear and what he learned from Shuggie Otis
PAT TRAVERS
The Canadian-born virtuoso discusses the rise and fall of the Pat Travers Band, witnessing the U.K. punk revolution and the riotous roots of \"Snortin' Whiskey\"
JOE PERRY
The iconic guitarist looks back on Aerosmith in the Seventies, the decade that literally made and temporarily broke apart those Bad Boys from Boston
