REALISING THE TRUE POTENTIAL
India Today|June 24, 2024
Conserving and promoting India's rich heritage can generate jobs and spur other sectors too
KAUSHIK DEKA
REALISING THE TRUE POTENTIAL

Emerging from the shadow of Covid-19, India saw a 64 per cent growth in foreign tourist arrivals in 2023, thanks to several government initiatives promoting tourism and enhancing connectivity. However, India still lags behind European, American and even East Asian destinations in most-visited countries worldwide.

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