While Titan Company was the first player to make the move in the early 1990s, industry experts and analysts note that the sector is now witnessing a slew of organised players picking up pace and rapidly expanding their store count.
The Indian jewellery market is poised to grow to ₹11-13 trillion by 2030, up from ₹6.7 trillion currently.
Aditya Birla Group is the latest to join the bandwagon and enter the jewellery space, as it looks to chomp on a slice of growth in jewellery retail. The group announced the launch of its brand Indriya last Friday.
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New York Times beats estimates as digital subscriber count grows
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