ON FRIDAY, motorcycle company Royal Enfield launched an exclusive apparel brand store in Gurugram, Haryana. Only the second such store in India (the first one was launched in Pune some months ago), it stands out because it sells everything but motorcycles! We talked to Yadvinder Singh Guleria, chief commercial officer, Royal Enfield, who shared the rationale behind this new range of brand stores:
Why are there no motorcycles at a motorcycle company's store?
We are not just a motorcycle company, but have evolved into a 'motorcycling brand'—we started our apparel business in 2014, and have seen that there are a lot of customers who don't ride our bikes, but love our clothing, shoes, jackets, goggles, gloves, etc.
Diese Geschichte stammt aus der December 14, 2024-Ausgabe von Financial Express Bengaluru.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 14, 2024-Ausgabe von Financial Express Bengaluru.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Dilip Kumar's Bandra bungalow turns into 'Legend'
AS THE COUNTRY celebrated the 102nd birth anniversary of Bollywood legend Dilip Kumar, news of the redevelopment of his family bungalow in Bandra's Pali Hill area, in Mumbai, has made headlines.
Will India's chess triumphs help attract marketing dollars?
RBL Bank lost no time and on Friday released advertisements congratulating its recently recruited brand ambassador D Gukesh for the World Chess Championship title win.
India's ₹50,000-cr submarine plan stalls after sea tests
INDIA'S $6 BILLION (₹50,000-CRORE) plan to build submarines has stalled because of contractor complaints over whether proper procedures were followed during tests at sea, delaying the navy's efforts to bolster its capabilities as China expands its presence in the Indian Ocean.
Swiggy does a Zomato with Scenes
THIS LAUNCH CLOSELY follows Zomato's introduction of its ticketing platform District last month.
Brent prices climb 1% to 3-week high
OIL PRICES EDGED up about 1% to a three-week high on Friday on expectations additional sanctions on Russia and Iran could tighten supplies, while lower interest rates in Europe and the US could boost demand for the fuel.
Sebi needs to ensure people don't approach tribunal: ED
SEBI SHOULD WRITE regulations in such a way that people do not disagree and end up challenging decisions in the Securities Appellate Tribunal, a senior official said on Friday.
Algo trading for retail soon
ADDITIONALLY, SEBI has suggested that exchanges must tag all algo orders with a unique identifier issued to ensure an audit trail.
A Royal Enfield store without motorcycles!
Royal Enfield says it is not just a motorcycle company, but has evolved into a 'motorcycling brand'
Not your fault if employer did not deposit TDS
● My previous employer had deducted the TDS before giving the salary every month, but did not deposit it to the government. Will the tax department recover the amount from me?
With rider, diabetics get cover from Day 1
SPECIAL PLANS COVER EVEN THOSE ON INSULIN THERAPY OR WITH RENAL FAILURE
