Zetwerk's Make in India playbook

WITH SEVERAL BLUE-CHIP CLIENTS, CONTRACT MANUFACTURER ON A GROWTH PATH

- AYANTI BERA

ZETWERK MANUFACTURING IS on a roll. It's helping the country's top corporations build bridges and power plants and manufacture bullet trains and precision goods. The managed network for contract manufacturing now boasts of an order book that is nudging ₹13,000 crore. And its roster of clients includes blue-chip names like Larsen &Toubro, Siemens, Samsung and NTPC Green.

Zetwerk's skills lie in converting the design provided by the client into a product or structure. Once it obtains what is called a design file from the client—essentially the dimensions and materials—it assesses which manufacturers have the technical ability and capacity to do the work.

"Accordingly, we distribute the orders across the units in a reverse-bidding process on the platform," explains co-founder and CEO Amrit Acharya.

What Zetwerk has been able to do is to tap more supply in manufacturing capacity. "We are aggregating supply and are, therefore, able to bid for big contracts which an individual manufacturer may not be able to do. Also, not all industries in India are vertically integrated which creates opportunities. Today, the company works with some 15,000 manufacturing units. "We believe the supply chain ecosystem is at an inflection point and if we are in early, we can gain from this," says Acharya.