Blockade in the brain!

From limitless scrolling to dopamine profusion, 'brain rot' is a manifestation of excess digital consumption-requiring one to reset their mind for a peaceful and healthier life

"Brain rot" has been chosen as Oxford's Word of the Year for 2024, and chances are, you've felt its effects. But what exactly is it, and why is it grabbing global attention? Let's dive in.

What is "Brain rot"?

"Brain rot" refers to the supposed negative psychological and cognitive effects caused by consuming internet content perceived as low-quality or superficial. The rise of short-form entertainment (under 60 seconds) has brought this term into the limelight as researchers explore its impact on our brains, emotional health, and overall well-being.

Is this a new phenomenon?

Not entirely. As far back as 1854, Henry David Thoreau criticized society for what he saw as a decline in intellectual standards, where complex ideas were over-simplified or reduced to trivial soundbites. The term draws a parallel to the "potato rot" crises in 1940s Europe, a fitting metaphor for the slow decay caused by excessive consumption of the empty-calorie content.

Should you be concerned?

While "brain rot" isn't a medical diagnosis or disorder, its effects are real and can be felt by many. Endless scrolling, instant gratification, and shallow social connections can subtly erode our mental and emotional resilience. Here are some alarming trends:

Phone usage: The average person picks up their phone 58 times daily. (research by Asurion, a tech care company)