Small southern films such as Martin and Naradan are now streaming on more than one platform, often in the same language, as producers look to maximize revenue and OTT players baulk at paying high prices to buy movies or retain exclusive rights of small and mid-budget movies.
"It is a chance for a producer to unlock greater aggregated value across multiple platforms rather than have it stream exclusively on one service," producer Tanuj Garg said.
He added that smaller films can pretty much come at throwaway prices for one platform, and that both OTT players and film-makers are trying out different business models in the interest of monetization.
Diese Geschichte stammt aus der January 02, 2025-Ausgabe von Mint Kolkata.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January 02, 2025-Ausgabe von Mint Kolkata.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
True North's Pvt Credit Fund Bets on Vehant Tech
Security and surveillance solution provider Vehant Technologies said Tuesday it has raised $9 million (₹77 crore) in a mezzanine round from the private credit fund of homegrown alternative investment firm True North.
Microsoft to Invest $3 Billion in AI, Cloud Expansion in India
CEO Satya Nadella, however, did not give a time frame for the spending
Intas Pharma bags another overseas co
Gujarat-based drug-maker Intas Pharmaceuticals Ltd, which counts private equity firm ChrysCapital, Singapore state investment firm Temasek and Abu Dhabi Investment Authority (ADIA) as its investors, has signed a deal to acquire a biologic medication brand from US-based Coherus Biosciences.
Indian Employers Hope for Computer Tech, Semicon Edge
Increased digital access, geopolitical tensions and climate-mitigation efforts are the primary trends expected to shape the future of jobs in India by 2030, the World Economic Forum (WEF) said in a report.
Govt plans many onion stocking centres
The plan being discussed with the ministry of agriculture comes amid a steady dip in the production of onion
HMPV may be more common than reported in the country
Scientists say there could be more Human Metapneumovirus (HMPV) cases in India than officially acknowledged because the virus is not new and was never notified by the government for reporting by hospitals and the health community.
10% Rise in Capex Allocation Likely for Roads, Railways in FY26
Big private investment is likely in BOT roads; railways to continue work on existing projects
Now, tech tools to test cortisol, soothe anxiety
A range of tech tools for mental health will be showcased at CES '25 in Vegas
This could be the best core exercise you've never done
A modification of the Zercher squat, the 'ab squat' is a dynamic workout that completely engages your core
For a balanced life, take the heroine's journey
Living a life not attuned to nature's cycles can affect the body and cause digestive issues as well as mental stress
