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Single malt brand Indri looks at going global
The Business Guardian
|November 14, 2024
Piccadily Agro Industries, the makers of Indri, on Wednesday, announced its moonshot venture at taking an Indian whisky to the global stage.
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Indri, the single malt Indian whisky that came out of nowhere to sweep multiple 'world's best' awards at various fora, is now taking a shot at going global. Its makers have announced a Rs 1,000 crore expansion plan including new distillery and malt facilities, as well as perhaps a first for an Indian alco-bev company, an international distillery in Scotland.
Talk about taking the fight to the leader's doorsteps - Walker's better walk faster!
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