FORD PH'S LOFTY GOALS FOR 2025

We're down to the last stretch before the great festivities of the holiday season, but Ford Philippines isn't just done yet, with a huge announcement in tow.

- by JACOB OLIVA

Under the leadership of newly appointed managing director Pedro Simoes, who made his first appearance to the members of the press recently, Ford PH gears up as it sets ambitious goals for 2025.

First, Ford PH is redesigning its showrooms in the country, which means we'll be seeing a different styling for the home of Blue Oval-badged vehicles on local roads. The timeline of this transformation was not disclosed, nor did Simoes share any information about the changes, but we'll likely see them first in Metro Manila as the country's center of commerce.

Simoes also shared that Ford PH is launching a Learning Center to enhance training delivery, though, again, information about this is scarce at this point. A more formal and detail-packed announcement is expected by next year.

But probably the biggest news from the Ford PH is the expansion of its vehicle lineup to include electrified models. As one of the top-selling car brands in the country that doesn't sell hybrid vehicles yet, the Ford PH will introduce its first electrified vehicle in 2025.