Philippine Showbiz Is Looking Bright For 2025

This is a catchy tagline that really is our hope for the industry in the new year. Along with the noticeable wins, we will also list down our wish-list of what we hope to see as we ring in 2025. Let us first start with the noticeable wins.

- MJ MARFORI

First are the new efforts in promotion in local showbiz, like we have not seen before. Producers, marketing teams and actors are leveling up efforts to not just produce quality programs or films, but starting this year, we have seen numerous stars doing the rounds of promoting their shows from by way of traditional platforms such as newscasts to specific content that can be seen either in short or long form videos.

Gone are the straightforward simple questions and answers from their home networks: The stars are now getting creative and are going outside the box in putting the word out there to garner audience and support.

Why is this a win? In return, the stars are more exposed to different people in the industry across all channels and platforms and are more aware. They are not stuck inside their bubble. They grow because of this.