Pantomath's Bharat Value Fund invests ₹235 cr for minority stake in Haldiram Bhujiawala

Kolkata-based Haldiram Bhujiawala Limited has announced the successful closure of its private placement round, with Pantomath's Bharat Value Fund (BVF) investing Rs 235 crore in the company for minority stake.

- STATESMAN NEWS SERVICE

Haldiram Bhujiawala Limited retails its products under the brand "Prabhuji".

The snacks market, one of the fastest-growing sectors in India, was estimated to be worth Rs 426 billion in FY24, which is expected to reach nearly Rs 955 billion by FY32, registering a CAGR of 11 percent. Organized players in this market, who enjoy a substantial market share, are expected to be the key contributors to this growth. Their persistent focus on product diversification, coupled with a strong commitment to quality, convenience, and safety standards, will position them for further expansion.

Haldiram Bhujiawala Limited has a strong legacy of more than 6 decades in snacks and savory industry. The company retails its products under the brand name of "Prabhuji", offering a broad product portfolio with 100+ SKUs, which enjoys strong brand recognition, especially in Eastern and North-Eastern Indian markets besides running the quick service restaurants in West Bengal and North-Eastern States. The modern brand, 'Prabhuji' has become the buzz word, which is backed by the company's new-age marketing strategy.