Haldiram Bhujiawala Limited retails its products under the brand "Prabhuji".
The snacks market, one of the fastest-growing sectors in India, was estimated to be worth Rs 426 billion in FY24, which is expected to reach nearly Rs 955 billion by FY32, registering a CAGR of 11 percent. Organized players in this market, who enjoy a substantial market share, are expected to be the key contributors to this growth. Their persistent focus on product diversification, coupled with a strong commitment to quality, convenience, and safety standards, will position them for further expansion.
Haldiram Bhujiawala Limited has a strong legacy of more than 6 decades in snacks and savory industry. The company retails its products under the brand name of "Prabhuji", offering a broad product portfolio with 100+ SKUs, which enjoys strong brand recognition, especially in Eastern and North-Eastern Indian markets besides running the quick service restaurants in West Bengal and North-Eastern States. The modern brand, 'Prabhuji' has become the buzz word, which is backed by the company's new-age marketing strategy.
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