Indian decorative lights surge in popularity

Consumers are opting for Indian decorative lights, resulting in a significant increase in demand in local markets.

- TIKAM SHARMA

This Diwali, there is a noticeable shift in consumer preference, with most people optng for Indian-made lights to decorate their homes. As a result, the light market in Sadar Bazar, Delhi, is now Flooded with Indian lights, and shops selling these lights are seeing a surge in buyers.

In contrast, stores offering Chinese-made lights are atracting fewer customers.

The demand for Indianmade decorative lights has surpassed that of Chinese lights, which had dominated the market for several years.

This trend is a significant boost to Prime Minister Narendra Modi's "Make in India" campaign, which promotes the purchase and use of domestically produced goods.

This year, popular items include diamond-shaped LEDS, LED strips, lights shaped like traditional diyas, pipe light strings, battery-operated diya lights, LED chandeliers, flower lights, special golden lights for temple decorations, and LED 'kalash' lights.

"The fancy lights from Indian companies are easy to maintain, long-lasting, and can be reused in the coming years," said Upender Kumar, a customer at Sadar Bazar.