Marketing and Unleashing Hyper-Local Activation

BrandMuscle is a leading local, channel, and partner marketing solutions provider for over 175 of the world's largest brands.

- ASHUTOSH BAGGA

The firm has a team of 750 full-time employees who offer the industry's best client service, product development, and marketing execution support. The business simplifies channel marketing by enabling brands to activate and amplify local markets with award-winning services and SaaS. The company's flexible ecosystem of solutions helps brands increase revenue through local affiliates and protects businesses from legal, fiduciary, and other compliance risks. The organization's platform combines advanced technology with proven marketing services to serve highly regulated verticals. Over 1.5M local businesses use BrandMuscle's tools to scale corporate branding, messaging, and demand generation, seamlessly engaging customers and boosting ROI. The company's robust ecosystem covers every aspect of local channel marketing and unleashes hyper-local activation for affiliates.

An Astute Leader with a Vision for Innovation

Ashutosh Bagga began his data science career at Mu Sigma 2016 as a trainee decision scientist. There, he had the opportunity to solve problems using data for multiple Fortune 500 firms across the automotive, retail, and investment banking sectors in US, UK, and Australia. At BrandMuscle, he leads the data science team and liaises between the clients and tech. In the last 2 years, he and his team have worked to define and build towards their vision for enabling marketing for small and medium-sized businesses using state-of-the-art recommendation systems for media placement and optimization. They have also developed Generative Al capabilities to create content at scale for local businesses BrandMuscle.ai while ensuring compliance with brand and marketing guidelines.

Symbolizing Resolute Leadership