Issues of IT Partner Business

What do IT Association leaders say?

- DR ARCHANA VERMA, BHARTI TREHAN and SWAMINATHAN B

The IT business in India is still dependent upon the partner network. This is despite the fact that E-commerce has become popular mostly in metro cities. But through the lengths and breadths of the country, partner network remains essential to move the IT products to reach the end customer. This is essentially true of the large volume of orders placed by the large enterprises and government institutions. E-commerce platforms can supply only in small numbers to individuals. But when the institutions and organisations need large supplies, they can’t do so without the partner network.

We interacted with some association leaders to understand how the IT business is evolving and what challenges they face. They also suggested some solutions which may be implemented to improve the IT busiess.

Association Leaders Speak

SUGREEV SINGH RANAWAT

President, Rajsthan Computers Traders Association

How has the market performed in the last one year?

For the last few months, dealers’ business has been stable. There are no changes as per increase or decrease in the business. As it was an election year, so there were certain restrictions applied for a few months, which led to a flat business overall. But, we hope in the coming months we can see some growth in the business.

What are the issues the members are facing in the current market scenario? What solutions does RCTA suggest to overcome those issues?

The main concern which is affecting the business is the growing market of second hand or refurbished products. This is a lucrative option for the consumers, as it offers them good quality laptops at affordable rates, even offering a warranty period to the customers.