SM CARES, PLDT, AND SMART JOIN HANDS TO PROMOTE RESPONSIBLE E-WASTE DISPOSAL

To strengthen its efforts in promoting the responsible disposal of electronic waste, SM Cares, the corporate social responsibility arm of SM Supermalls, recently tapped PLDT Inc. and its wireless unit Smart Communications, Inc., two of the leading telecommunications providers in the country for a strategic partnership that will expand SM's Electronic Waste Collection (EWC) Program and drive further positive change in electronic waste management in the country.

The partnership was launched to the public last April 22, 2024.

In a short message, Joaquin L. San Agustin, SVP for marketing of SM Supermalls, underscored the need for the responsible disposal of electronic waste to help minimize its impact on human health and the environment. He also thanked PLDT and Smart for partnering with SM for the initiative. "Through this partnership, our goal is to promote and expand the reach of the E-Waste Collection Program, leveraging our combined expertise and resources to drive positive change in electronic waste management in the country," he added.