As Jamaica Product Exchange (JAPEX 2023), the leading tourism trade fair in Jamaica, staged a return in September after a gap of four years, the focus of the event, notably for its host, Jamaica Tourist Board, was the Indian outbound travel market.
Having watched the development of the market over the past couple of years, Jamaica finally took the plunge and invited Indian travel agents as well as media to participate in JAPEX and explore the destination and the attractions that it holds for the Indian tourists.
Soon after the event opened, the discussions at JAPEX turned to the Indian market as in his Destination Report, Donovan White, Director of Jamaica Tourist Board, said that India was one of the focus markets, along with Latin America, while other potential markets included Eastern Europe, Japan and West Africa.
"The Indian market is an interesting market for us. We are surrounded by a lot of native Indians here in Jamaica. We also have a lot of Indian diaspora out in the United States, Canada and the UK. In terms of mainland, India, we have really begun to now establish our base through Trac Representation in New Delhi. Myself and Minister Bartlett are expected to be on the ground in India later this year or early next year. And the reason for that is to ensure that we can put a face to the brand in the Indian market," White told India Outbound, which was the only media company at JAPEX.
"We feel that between creating new business opportunities, from mainland in India and connecting those opportunities with the Indian diaspora in the United States, the UK and Canada will create the kind of triage we need to ensure that as the Indian traveller contemplates vacation and holidays throughout the year and as well contemplate, their wedding and honeymoon opportunities. We want Jamaica to be at the forefront of those expectations," White added.
Diese Geschichte stammt aus der November - December 2023-Ausgabe von India Outbound.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November - December 2023-Ausgabe von India Outbound.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
La Mamounia is an oasis for travellers
In order to cement its foothold in the Indian market, Moroccan luxury resort La Mamounia, located in the picturesque town of Marrakech, recently organised a visit to Mumbai and Delhi, engaging with top-tier travel industry partners from India. General Manager Pierre Jochem tells India Outbound that the resort, which recently completed 100 years, is targetting the Indian visitors seeking to explore Morrocan art, culture and heritage, besides its captivating beauty.
Africa has come a long way as travel destination for Indians
The perception of Africa as a tourism destination has come a long way in India as travellers from India have gone beyond safaris to discover other elements that make travel to Africa attractive. The change is not just amongst Indian tourists, but destinations have also learnt more about their Indian clients and are taking steps to customise their offer to the Indian visitors, writes Alpa Jani, Founder, Ace Connect, a tourism marketing company.
ASCENIC RAIL TRIP ACROSS BALKANS
A rail journey through the Western Balkans, from Serbia's vibrant capital Belgrade to the culturally rich Sarajevo in Bosnia and Herzegovina, is a more tranquil, scenic way to explore the region's breathtaking mountains, lakes and historical towns at a leisurely pace.
Shahnaz Husain's cool tips for skincare during travel
Celebrity beautician and hair care expert Shahnaz Husain tells India Outbound on her secrets for skin-care and hair-care while travelling.
Plovdiv: Timeless jewel in Bulgarian crown
With a history spanning over two millennia, Plovdiv is not only one of the oldest continuously inhabited cities in Europe, but also a vibrant conduit linking Bulgaria's past and its present.
Navigating Natural Wonders of UNESCO World Heritage Sites
For us city dwellers, even the sound of a cuckoo might seem exotic. So now imagine discovering a vastness filled with shifting dunes and interlaced emerald lagoons.
Explore the Jewel of Southern Spain, Seville
Home to one of the largest historic centres of Europe and three world heritage sites, the stunning city of Seville, located by the picturesque Guadalquivir River in southern Spain, offers tourists an experience rich in history, culture, art, gastronomy and much more.
UPI IN INTERNATIONAL MARKETS A GAME CHANGER FOR INDIAN TRAVELLERS
Having revolutionised digital transactions in India, the Unified Payments Interface (UPI) is now expanding globally. After tepid beginnings in the immediate neighbourhood, UPI is gaining acceptance in many countries making a win-win for Indian tourists and businesses overseas that are increasingly eager to tap the burgeoning Indian outbound travel market.
Debuting at COP29, can tourism lead march towards curbing carbon emissions?
Tourism will make its debut in global climate change negotiations in the next round of discussions, COP29, that opens in Baku later this month. So far, the discussions have spectacularly failed to produce any notable outcome, besides platitudes and numerous missed commitments. The global tourism industry has a golden opportunity to lead the way and show the world the true path to curbing carbon emissions. But the sector's own record in this aspect is hardly blemishless.
Bintan Island: SEESE
A haven of nature, with thriving flora and fauna, the Indonesian island of Bintan, that is barely an hour away from Singapore by ferry and comes with easy visa regimes, is an ideal extension for any Indian visitor to Singapore, looking to add a touch of wilderness to the experience.
