Red Sea Global - Paving Way for Responsible Tourism

The global tourism industry stands at a crossroads, facing unprecedented challenges and opportunities. On the international observance day for tourism, Tracy Lanza, Group Head, Global Branding, Red Sea Global (RSG), shares how the company is taking bold strides towards a more sustainable and responsible approach to tourism.

- Vartik Sethi

Investing in People, Planet, and Prosperity

From its inception, RSG has set out to redefine the future of travel by prioritising environmental responsibility, community engagement, and economic growth. Tracy Lanza, Group Head, Global Branding, Red Sea Global (RSG) emphasises that responsible governance is at the heart of everything they do.

In their commitment to fostering long-term prosperity, RSG has implemented a range of educational and employment initiatives. These include free online English language courses, scholarships with international universities, and vocational training programs that specialise in tourism-related skills.

The Elite Graduate Program, in partnership with the University of Tabuk College of Hospitality & Tourism, focuses on training and employing local talent, with a goal of supporting 10,000 graduates through these educational programs, with at least 50 per cent hailing from the surrounding areas of their developments.

Lanza also highlights RSG’s support for local businesses impacted by their developments. They have established the first farmers’ cooperative, uniting 200 farmers working in family-run or independent businesses. Through this cooperative, RSG assists them in entering new markets, sharing best practices, and ensuring fair and equitable prices for their agricultural produce.

“By investing in tourism-related infrastructure and supporting local businesses, we aim to stimulate economic growth and anticipate that our developments will create 120,000 jobs,” she added.