CATEGORIES

Revlon Has An Edge Over Indian Brands In Terms Of 'Technology And Understanding Trends'

Revlon believes that its global brand recognition, product quality, R&D, innovation and marketing experience will enable it to create an eminent position in the leading global consumer brands segment in India

Phy-Gital Experiences: A Convergence Between Digital & Physical Worlds For The Hyper-Connected Consumer

Retailers who are seamlessly using Phy-gital technologies to create a balance of physical and digital touchpoints, and who are providing standardized services are expected to survive and thrive.

Croma's Gadgets Of Desire Focuses On Experiential Shopping

Designed to be compact as compared to regular Croma megastores, ‘Gadgets of Desire’ offers customers the entire range and capabilities of a full-fledged Croma store through the ‘widerthan-store’ service…

Hari Menon Aims For The Biggest Share In India's Grocery Basket

bigbasket, which currently holds 37-40 percent share in the grocery delivery industry, followed by Amazon, Grofers and Flipkart, has started bracing itself to face competition – which is expected to intensify soon…

LuLu Fashion Week 2018: Highlights And Winners

LuLu Fashion Week witnessed the presence of 41 Indian and global brands and celebrities and artists from the Malayam film and TV industry making the event as the biggest fashion event of Kerala in 2018…

LIMA: Giving Retailers A Chance To Create Differentiation For The Consumer

Licensing is about how you really connect with a consumer in a way that stands out and is meaningful. It affords manufacturers and factory owners the opportunity to really jumpstart their businesses...

The 5 Must-Dos Of Store Analytics

As a firm specializing in analytics, and doing a lot of it for Retail, we have seen a lot of good work around customer, product, promo, pricing and store happening. The best of it, of course, is at the confluence of them all, but if one were to take up the Store as the focal point, there are a few areas analytics can help with that are impactful - adding 10 per cent to the revenue in incremental sales, or 15 per cent improvement in sell through rates, to better deployment of LSM budgets.

What Is MPOS?

MPOS is a smartphone or a tablet with a similar system as a POS register used for customer assistance to complete the transaction and drive further sales.

Fashion Store Flooring: Things To Keep In Mind

Indias retail sector has seen an impressive level of growth and is emerging as one of the largest in the nations economy, with clothing and textile making up 11-13 per cent of the retail market.

Growth of Luxury Fashion Apparel In India

India is one of the countries which is embracing luxury at its best. An increasing number of the people in this creamy layer is one such reason. Luxury is a constantly evolving and subjective concept, and not easy to define. Brand is a powerful tool to attract more consumers to buy particular products. Some may even regarded it as equity as it can add values to the products. Luxury Fashion is a billion-dollar industry employing millions of people around the world. Ever since the economy became more global, consumers have to a large extent been affected by this fast evolving industry.

Lacoste Is A Bridge-to-luxury Brand, For People Aspiring Towards Well-appointed Lifestyles

The bridge-to-luxury brand – known for its strict clean-cut design codes and aesthetic – continues to work towards creating a luxurious shopping environment, allowing the quality of product and design to take centerstage…

Last Fiscal Year Marked India As The Fastest Growing Market For Celio

Celio*, a leading menswear brand, works towards bringing in contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers.

Lenskart Is A Brand With A Vision

Lenskart started out as an online player, with customer satisfaction at the heart of its business, but after gaining customer trust online, the brand went after the large segment of consumers offline, branching out into the traditional brick-and-mortar format…

IKEA Betting Big on its Food Business

As far as back in 1959, when IKEA opened its first store in south Sweden, Founder Ingvar Kamprad, realised it was difficult to do business with hungry customers. His observation is valid even today…

Your Guide To Being A Customer- Centric CIO

Customer Experience is the new battleground of retail. Irrespective of the industry you are in, the consumers and employees expect you to deliver them personalised, easy and uni ed experiences similar to those provided by Google, Facebook, Amazon, WhatsApp and Apple.

Big Bazaar Begins Social Revolution with ‘Rupashree Raja'

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha.

The Smiley Company: How a Happiness Campaign Turned into a $268 Million Per Year Business

The Smiley Company co-creates a range with Lifestyle in India, targeted towards the department store’s consumers. This range offers colours, and choice of the messages relevant to local consumers, providing buyers with the best of both worlds...

Retail Education: Training Employees For Greater Success, Productivity

In Indias robust retail sector, the demand for skilled retail associates is never ending. There is mostly always a shortage of trained, informed staff and it has been estimated that India will require around 15 million educated retail staffers by the year 2020

Great Eastern Retail Eyes ₹1300 Crore In Revenue, To Add 40 Stores

The brand is working on a seamless service application where customers can have a digital log of all products purchased along with their history and service plans

1-India Family Mart: A Big Deal In Small Towns

Value retail store 1-India Family Mart has pioneered the concept of meeting profits by virtue of large-scale reach and unique target audience segmentation, while maintaining quality at extremely competitive and affordable prices

Retail India Summit & Expo 2018

The two-day summit brought together key decision makers from across the Indian retail industry on the same platform to exchange ideas and discuss emerging retail paradigms

Fast Fashion Brand Cover Story All Set To Introduce A Workwear Segment

The brand’s growth aspirations are simple enough – to become the go-to brand in the western wear category for women and also the first Indianborn brand to be part of the fast fashion consumer consideration set…

The Inside Story: What Makes Fashion Retail The Most Profitable Segment For Malls

The Indian fashion retail market is currently worth `2,97,091 crore and is envisaged to grow at a promising CAGR of 9.7 percent to reach `7,48,398 crore by 2026. The depth and variety of fashion brands have taken a quantum leap in shopping malls across all the sub-categories including apparel, footwear bags and accessories…

Spar Hypermarket Launches New Innovative Store Format

The latest store spans across 55,000 sq. ft. and has on offer over 50,000 products with 25 billing counters. The brand has designed the store to offer value in an engaging and interactive environment, using technology in new ways to deliver a truly amazing consumer experience…

Nike Is First Brand To Sell On Snapchat; Air Jordans III 'Tinker'sold Out In 23 Mins

Nike pre-released its Air Jordan III ‘Tinker’ sneakers on Snapchat with same-day delivery after the NBA All-Star game.