MEGHAN DUMPED?
WOMAN - UK|September 23, 2024
Are Meghan’s money-making ventures in trouble? Royal biographer Emily Andrews finds out
Emily Andrews
MEGHAN DUMPED?

What exactly is going on with the Duchess of Sussex?

She’s been very quiet of late, given that she has a new cookery show, new handbag line and, of course, her new lifestyle brand American Riviera Orchard (ARO) in the works.

Meghan launched the very regal-looking website six months ago, but aside from some jars of jam sent to her besties (who dutifully plastered them all over social media), there has been nothing since.

She has filmed her new ‘cooking and hosting’ series for Netflix over the summer and apparently ARO merchandise (everything from branded dog biscuits to yoga mats) will be on sale early next year when the show airs.

Branding blow

ARO is intended to be a lifestyle brand to rival those of Gwyneth Paltrow or Reese Witherspoon and, I am told, will sell Meghan as a ‘beacon of inspiration, aspiration and attainability’.

Her style will be sold as ‘affordably elegant’ while her image will concentrate on her status as a familyorientated yet ‘regal’ figure, while customers will be urged to embrace their innate elegance and ‘elevate the everyday’.

But the beacon of inspiration has suffered a bit of a blow.

She has been refused a trademark for the brand, which is a problem (despite Sussex PRs terming the rejection ‘expected and routine’) because without it, anyone can imitate the brand, flog cut-price rip-offs and cheapen its image.

The US patent office has refused to issue a patent because it says businesses cannot trademark geographical locations and ‘The American Riviera’ is a commonly used nickname for Santa Barbara, California, where Harry and Meghan now live. It said the addition of the word Orchard ‘does not diminish the primarily geographical descriptiveness of the applied for mark’.

Diese Geschichte stammt aus der September 23, 2024-Ausgabe von WOMAN - UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 23, 2024-Ausgabe von WOMAN - UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS WOMAN - UKAlle anzeigen
Lizzie's LONG LIST
WOMAN - UK

Lizzie's LONG LIST

No one in her family realised just how much she did at Christmas-but things would be different this year

time-read
7 Minuten  |
November 04, 2024
SEX-MAS Is Our favourite season!
WOMAN - UK

SEX-MAS Is Our favourite season!

Slipping into a party dress and heels and heading out for festive drinks with your other half is always a treat, isn't it?

time-read
5 Minuten  |
November 04, 2024
Life is different - BUT STILL *MAGICAL
WOMAN - UK

Life is different - BUT STILL *MAGICAL

After losing two limbs, Sarah de Lagarde cherishes every moment

time-read
5 Minuten  |
November 04, 2024
We have chocolates for BREAKFAS
WOMAN - UK

We have chocolates for BREAKFAS

TV cooking stars John Torode and Lisa Faulkner reveal their blended family Christmas plans and why you should ask guests to bring a plate of food

time-read
4 Minuten  |
November 04, 2024
It's time to CELEBRATE
WOMAN - UK

It's time to CELEBRATE

After a tough few months, Ruth Langsford is ready to embrace her favourite time of year

time-read
3 Minuten  |
November 04, 2024
T'LL BE DRUNK by 11.30am'
WOMAN - UK

T'LL BE DRUNK by 11.30am'

Chef and TV personality Gino D'Acampo on how to make Christmas run smoothly, his favourite tipple and why not to worry if it all goes wrong!

time-read
4 Minuten  |
November 04, 2024
'Even the PETS HAVE STOCKINGS'
WOMAN - UK

'Even the PETS HAVE STOCKINGS'

The star on all things Christmas and why she won't be making a New Year's resolution

time-read
3 Minuten  |
November 04, 2024
LONELY HARRY wants to come home
WOMAN - UK

LONELY HARRY wants to come home

After six years away, the prince is keen to spend Christmas in the UK, writes royal biographer Emily Andrews

time-read
3 Minuten  |
November 04, 2024
Being blind won't stop me LIVING MY DREAM
WOMAN - UK

Being blind won't stop me LIVING MY DREAM

When Sassy Wyatt lost her sight, she vowed to have a whole world of adventures

time-read
4 Minuten  |
October 28, 2024
I gave birth to my own GRANDDAUGHTER
WOMAN - UK

I gave birth to my own GRANDDAUGHTER

Kristi Schmidt was desperate to give her daughter the baby she longed for

time-read
5 Minuten  |
October 28, 2024