Simran Sharma

Leading from the front to help organize the elder care market in India

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Co-Founder & Lead Product Manager of Yodda, India's leading technology-driven elder care company.

Please take us through your journey of starting Yodda Elder Care with your father.

In 2020, my grandmother passed away from an aggressive form of breast cancer, and we were devastated. One night, as we were reminiscing about our happy memories with her, my father brought up an interesting idea and asked what I thought about an elder care company whose sole purpose was ensuring elders' well-being when their children were away. I loved it! We started conceptualizing and brainstorming immediately. At that time, I was studying to become a doctor. As I moved away, my father continued to run his ideas past me, and I realised I needed to make a change. I altered my programme immediately to return home to study and work simultaneously. I also took up courses relevant to geriatrics and product management. It's now been two years, and I'm thankful for the work I can do daily.

The eldercare sector is not much spoken about, how can we take better care of the elders and senior citizens?