Campaign India - October 30 2015Add to Favorites

Campaign India - October 30 2015Add to Favorites

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The 30 October issue sees ITSA's Emmanuel Upputuru speak on craft being under threat from effectiveness, and the next phase of growth for the challenger. We caught up with lingerie e-tail brand Zivame's Richa Kar, on the category finding its space online, winning women over, and not asking the consumer to ‘buy…buy…buy…’. We invited stakeholders to reflect on whether agencies are equipped to handle the coming content demand, amidst competition from media owners and comedy groups, among others. Prasanth Kumar of Mindshare looks back on the agency’s growth in the current year and vision for the future. Elsewhere, we dissect print media's relationship with nudes, as Playboy gets set to do away with its famous bunnies. A feature from the UK on ad-blocking, an ode to the spirit of giving this festive season, and our viewpoint on media audits in the wake of ASA investigations in the USA, round up this issue.

Campaign India Magazine Description:

EditorHaymarket India

CategoríaBusiness

IdiomaEnglish

FrecuenciaFortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country

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