Campaign India - February 5 2016
Campaign India - February 5 2016
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En este asunto
In this issue of Campaign India, Skore Condoms' Vishal Vyas explains why the TTK-LIG brand is getting 'Bolder, Better and Naughtier'. Sagar Mahabaleshwarkar, who took over recently as CCO of Cheil India, tells us about his recent Singapore stint, current mandate and importance of technology in creative today. We speak with Kinetic's Mauricio Sabogal and Suresh Balakrishna about the agency's upcoming programmatic launch, and how it intends to get mobile phones and billboards talking. We probe into ASCI's proposal to ban celebrity endorsements in a category allowed to advertise. Bajaj Auto's Rajiv Bajaj lends perspective to positioning and differentiation, and the thinking behind putting INS Vikrant's metal into the upcoming 'V'. Meantime, in the newly introduced 'Agency Spotlight' section is Rediffusion Y&R.
Campaign India Magazine Description:
Editor: Haymarket India
Categoría: Business
Idioma: English
Frecuencia: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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