Visual Merchandising and Retail Design - February 2021

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VM&RD; is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD; underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.

Charming confluence of the classic & contemporary

Spread across 8000 square-feet, the Beyond Designs flagship store in Delhi has been designed as an amalgamation of timeless appeal and contemporary sophistication.

2 mins

Royal, traditional & chic

Sunita Shekhawat, a signature jewelry brand from Jaipur that focuses on the traditional practice of ‘Meenakari’, draws on a contemporary sensibility for its new boutique in Delhi, designed by 42MM Architecture.

2 mins

A spatial dance of the feathers

With ‘experiential’ being the operative word today, it’s not just retail brands who are seeking to convert their customer touch points into spaces for aesthetic engagement. Pune-based real estate brand Kekarav, for example, has tied up with Ratnsorb Architecture and Design to craft its sales office cum experience centre into a space that reflects the beauty of its muse - Kekarav or peacock.

2 mins

A space to harness flowing energies …

Situated at Worli, Mumbai, the niche health centre AquaCentric Therapy designed by figments EXPERIENCE LAB, is not a conventional rehab space. It is a space conceived to provide holistic wellness and rehabilitation for people suffering from orthopedic and neurological disorders and helps them rediscover their energy.

2 mins

A green haven for bibliophiles

The Champaca Library and Cafe in Bangalore designed by the city-based Office of Cognitive Design (OCD), is a sustainable ode to books and book lovers.

2 mins

Rustic elegance

Spread across 3000 sq.ft. Calipso Beauty Salon in Indore is a sustainable implementation of functionality in a contemporary setting. Designed by Jagjeet Tuteja Design Studio, the design philosophy of the space creates resonance with the brand ethos.

2 mins

Icy treats in fairyland

Bengaluru-based ice cream parlour GUD BUD, designed by Acme Designers, is all about recreating the magic of fairyland. The brand aims to transport customers to their childhood even as they savor the taste of the ice creams.

2 mins

‘Retail design solutions have to tell richer stories, create bolder experiences'

As we gradually move past the uncertainties of 2020, it’s becoming more evident than ever that any brand not leveraging technology will be left behind. At the same time, consumer expectations are at their highest, which is forcing retailers to make operational changes quicker and make wiser, solutions-driven investments, based on lessons learnt in the past. In an exclusive interview with VM&RD, Akhil Jain, Executive Director, Madame, talks about some key takeaways for retail from 2020, their focus areas of investment for 2021, on how retail partners can meet new business expectations, and more.

2 mins

Small town India will spur organized retail growth

Value fashion and lifestyle products retailer V-Mart Retail recently opened four new stores, three in Uttar Pradesh and one in Jharkhand. As part of its expansion plans, the retail brand continues to target the under-served tier-2 and 3 markets and plans to scale up its outlets in the next fiscal. In a special interaction with VM&RD, Vineet Jain, COO, V-Mart Retail Ltd, shares his views on why retailers are flocking to tier II, III towns, on the key game changers for Indian retail this year, and more.

2 mins

Transcending the Physical

James Breaks, Associate Director (Design) at rpa:group, London, writes on what makes for an authentic retail experience in the post-pandemic world, one that drives a meaningful brand experience and engagement.

5 mins

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Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.