“The world of retail needs a revolution and with Presented by we had the chance to boost a new creative vision all around the world,” he says. “When we designed the Dubai store, we knew we were creating a concept without precedents: a concentrate of innovation where art and design produce the next destiny for the sneaker community.”
The fully immersive and experiential store is wrapped in a 3D-printed lattice structure that showcases some of the most expensive and exclusive sneakers, while interactive projections decorate the walls and floors, encouraging visitors to interact with the space. At the centre of the store, one can watch a holographic show unfold. The store is designed to go beyond a typical retail experience and instead acts as an exhibition of audiovisual technologies and digital fabrication where the digital dimension informs the physical and vice versa. At its core, the store is an amalgamation of influences, including technology, fashion, urban culture and design.
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Esta historia es de la edición January 2021 de Identity.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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