Working with major clients like Emaar Properties, Imkan, and Roya International, the brothers of Middle Eastern origin will soon be rolling out new projects, including the Vida Hotel in Umm Al Quwain. The luxurious Burj Crown residence and Arabian Ranches villas will follow in a couple of years.
Completed projects include Tom & Serg, Two Cafe, Symphony, Rose Poudré, Brew, Ushna, Anar, and Asma, to name but a handful.
Since opening your studio in 2014, you have executed several projects. Which is your most memorable?
That’s a hard one to answer, as over the years we feel like we have gone from strength to strength. However, 2017 is quite dear to our hearts, as our work took quite a leap forward.
Off the back of our work on Symphony and the Vida Hotel in Umm Al Quwain, we were given several opportunities such as Al Alamein Hotel in Egypt, thereby confirming our team resilience and commitment to succeed.
Your work has won numerous design awards. How would you describe your interior style?
Over the years, we have received numerous acknowledgments. [However,] we never focus on providing a design that ‘meets trends’, to be honest.
Our philosophy is simple: understand the consumer the space is targeting and immerse them with an environment that subtly reflects that story.
Through doing that as thoughtfully as possible, we tend to end up with an organic approach to a design that feels bespoke to the intended environment. This approach allows for the space to weather the trends that come and go.
You have carved a niche in the F&B sector; was this deliberate or did it happen organically?
Esta historia es de la edición Identity May 2020 de Identity.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Identity May 2020 de Identity.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Breaking the mould
A collision of forces has given birth to a new project called The Great Design Disaster. Led by a passionate duo – interior architect Gregory Gatserelia and design enthusiast Joy Herro – its aim is nothing short of shaking up the traditional boundaries of the contemporary design market. identity catches up with Herro to learn more.
A taste for luxury
Häcker Kitchens is on a mission to 'disrupt the kitchen industry' in the Middle East
An Italian affair
An exclusive collection by online retail platform Artemest has been curated by Dubai-based interior designer and founder of Styled Habitat, Rabah Saeid, and combines Italian handcrafted pieces inspired by cosy nights in.
At the nexus of design and function
Casamia is home to truly contemporary kitchens for lovers of elegance and understated style
DESIGN FOCUS: A FEAST FOR THE EYES
As a place for everything from cooking and eating to entertaining and gathering with family and friends, the kitchen is the heart of any home. It can be a space that invites creativity as well, not only with food but also with design. Contemporary or traditional, urban-inspired or with a countryside feel, adorned with neutral colours or noble materials, bespoke or modular: there are many options to reflect your own style.
Contemporary heritage
Launched just a few months ago, new brand and gallery Don Tanani revives the past with a contemporary eye, through objects that are at the crossroads of design and art
Distant voices
The voices of 4000 Lebanese citizens have travelled to the Venice Architecture Biennale as part of Beirut-based architecture and design duo T SAKHI’s installation, ‘Letters from Beirut’. With the hope of fostering dialogue and honouring the Lebanese community, the installation shares narratives in the wake of the city’s ongoing reconstruction following the explosion in Beirut on 4 August last year.
An urban legacy
A new book chronicling Sharjah’s modern urban landscape offers a wide-ranging view of the UAE’s third-largest city
WEEKEND LIFESTYLE
This Sydney home achieves harmony through the perfect balance of proportions, materials and colours
A labour of love
The House of Today platform has supported emerging design talent and students in Lebanon for nearly a decade. Today, in the face of ongoing challenges, their efforts remain as solid as ever.
