Discover how to get your photography website high in Google’s rankings
![The Photographer's Guide to SEO](https://magarticles.magzter.com/articles/11691/287905/5b46af0d83b90/The-Photographers-Guide-to-SEO.jpg)
Search Engine Optimisation (SEO) is both an art and science. It’s about ensuring that when people search for a relevant term online (for example, ‘portrait photographer Leigh-on-sea’), your website appears high up the results page in Google, Bing and other search engines, in a way that grabs attention and encourages click-throughs. And so for a lot of photographers, SEO is a key element in attracting new customers. “Nothing will ever beat building great relationships and gaining referrals through those and your existing clients,” says wedding photographer Mike Garrard. “But beyond that, SEO is the next most important thing for my business.”
Unfortunately, with everyone trying to do the same thing, and Google being pretty secretive about the algorithm they use to rank web pages, that’s by no means easy. So what do you need to know?
We’ll start by pointing out what SEO is not, or at least not any more. There once was a time when SEO was a dark art involving tricks like ‘keyword stuffing’, which meant visitors were often greeted by the mindless repetition of a phrase like ‘wedding photographer’ throughout a site.
Thankfully, in 2018, Google and other search engines are more sophisticated, and so nowadays the most fundamental building block of SEO is, broadly speaking, to create regular, high quality content that people will love.
“Strong, quality content that keeps visitors engaged, especially content informed by an up-to date keyword strategy, will help you move higher in search results,” says Eric Johnson, director of experience design at Chicago-based creative agency 50,000feet. “Think of the winning formula as Visitor Time Spent + High-Quality Content + Keywords.”
Esta historia es de la edición Issue 22 de Professional Photography.
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Esta historia es de la edición Issue 22 de Professional Photography.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
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Beauty And The Banal
Head of photographs Phil Prodger explains how William Eggleston used colour experimentally as the National Portrait Gallery opens the largest display of his portrait photography ever seen.
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The Art Of The Incomplete
Amélie Labourdette’s work documents eerie, grey skeletons of unfinished buildings. Her images are a comment on how we inhabit the world, but they’ve also become pieces of art in their own right – and a hint at what might happen to us all in the future.
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The Photographer's Guide to SEO
Discover how to get your photography website high in Google’s rankings
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The Royal Treatment
Press photographer and agency head Joe Sene discusses the challenge of capturing iconic news moments, and how switching to Olympus has been a true game changer for him
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Joanna Millington
The Norwich-based photographer is on a mission to revive the art of the traditional portrait in the age of the throwaway selfie
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World Press Photo 2018 Gallery
In the world of 2018, photojournalism is more important than ever. From the aftermath of an ISIS car bomb to delicate meditations on our relationship with the planet, the annual World Press Photo of the Year contest celebrates and honours the industry’s finest. We present a selection of our favourite images from among this year’s winners.
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Modern-day Daguerreotypes
Jerry Spagnoli has resurrected one of the oldest mediums in photography and adapted it to suit a contemporary clientele. Now museums are starting to pay attention
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Something Really Wonderful Is Going On
A seagull is suspended, sunlit and spread-winged against a lowering sky. Men unknown to each other march together as if advancing on an unseen enemy. A woman with polished shoes searches through a large, pale handbag. Young girls in matching dresses look to be fleeing impending disaster. Eamonn Doyle shows us fragments of moments in a world of uncertainty and human frailty, with a unique and potentially devastating voice. A relative newcomer to the world of photobooks and photography galleries, he has become a powerful force in the art photography world since 2012.
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Share Your Photography, Support A Charity
A new photography competition for positive social change.
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“With no whipped cream available, we ended up using mentholated shaving foam. Oh, does that sting the eyes!”
“With no whipped cream available, we ended up using mentholated shaving foam. Oh, does that sting the eyes!”