Round-Up - 1990s Jaguars
Classic Car Mart|January 2020
Following Ford’s acquisition of an independent Jaguar in 1989, the Coventry-based luxury car maker underwent a transformation that led to the introduction of a range of capable models that today are reasonably affordable as well as being fun to own and drive.
Iain Wakefield
Round-Up - 1990s Jaguars

The 1980s were challenging times for Jaguar’s new boss Sir John Egan. When he took over the reins at a still independent Jaguar in April 1980, the company was seriously underperforming and the quality of the finished product was at an all-time low. Under the new CEO’s direction Jaguar quickly started to tackle these issues but a bomb was about to land on Egan’s desk. In late 1989 the Ford Motor Company narrowly beat General Motors to the wire when it completed the purchase of Jaguar Cars for £1.6 billion with a promise that it would ‘build on Jaguar’s strengths and expand sales in Europe and the US’.

Despite all the corporate hype, the management at Ford were still reeling from the high price they’d had to pay for the Coventry-based car luxury maker. To justify the sale, Egan, brilliantly summed up his company’s worth by explaining to ‘Red’ Poling, the new boss at Ford, how Jaguar was made up of $500 million of ‘sausage’ and $2 billion of ‘sizzle’! Sir John’s eloquently put metaphor translated into Jaguar’s plant and equipment being the ‘sausage’, while the ‘sizzle’ element represented the iconic carmaker’s heritage.

Esta historia es de la edición January 2020 de Classic Car Mart.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición January 2020 de Classic Car Mart.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE CLASSIC CAR MARTVer todo
3D Technology To Preserve Classics?
Classic Car Mart

3D Technology To Preserve Classics?

Traditionally, the unavailability of a critical component has had major repercussions for owners of historic vehicles, putting the brakes on a restoration project or even forcing a historic vehicle off the road.

time-read
4 minutos  |
February 2020
UPCYCLING
Classic Car Mart

UPCYCLING

Two British-made modern classics which made credible sporting saloons despite their unlikely origins.

time-read
8 minutos  |
February 2020
NICHE WORK
Classic Car Mart

NICHE WORK

A crossover model before the term had even been invented, the original Range Rover could well be the perfect multi-purpose classic.

time-read
10 minutos  |
February 2020
CLASSIC REVIVAL
Classic Car Mart

CLASSIC REVIVAL

Fancy an MGB without the welding and SUs? The much modernised RV8 should fit the bill.

time-read
7 minutos  |
February 2020
1980s FLEET FAVOURITES
Classic Car Mart

1980s FLEET FAVOURITES

We profile a line-up of popular mid-sized '80s company cars ranging from the ubiquitous Sierra and Cavalier repmobiles through to the king of the company car park, the BMW 3-Series.

time-read
10 minutos  |
February 2020
Solid State
Classic Car Mart

Solid State

Although a well-preserved Volvo 120 Series ‘Amazon’ makes a good choice as an occasional everyday classic driver, the range can be confusing. We play the numbers game and reveal some of the Amazon’s main foibles.

time-read
7 minutos  |
January 2020
Round-Up - 1990s Jaguars
Classic Car Mart

Round-Up - 1990s Jaguars

Following Ford’s acquisition of an independent Jaguar in 1989, the Coventry-based luxury car maker underwent a transformation that led to the introduction of a range of capable models that today are reasonably affordable as well as being fun to own and drive.

time-read
10+ minutos  |
January 2020
Myth And Rumour
Classic Car Mart

Myth And Rumour

The Stag may have suffered a poor reputation when new, but in the 21st century it’s one of Britain’s most popular classics – and justifiably so. We take a look at the pros and cons of investing in Triumph’s sporting flagship.

time-read
8 minutos  |
January 2020
The Full English
Classic Car Mart

The Full English

An English-built Citroën meets English wine as we enter a slightly bizarre parallel universe.

time-read
6 minutos  |
January 2020
Tailgate Revolving Doors
Classic Car Mart

Tailgate Revolving Doors

Paul Guinness looks back at his experiences from 35 years ago, when he helped to arrange a club stand at the first-ever Classic Motor Show at Birmingham’s NEC

time-read
3 minutos  |
January 2020