In India there is a rich class, a middle class, an upper middle class, a lower middleclass, besides a class that belongs to a level below these classes. The real masses in India belong to this class. For the people at this level, it’s all about affordability and durability and not just about fancy hitech features.
Dr Yogesh Bhatia, CEO & Managing Director of SG Corporate Mobility Pvt. Ltd is someone who has been fulfilling the dreams and aspirations of the masses. From being a seller of SIM cards, branded mobile phones and electrical appliances in 1995 when he started his business, he gradually moved into manufacturing affordable mobile phones and LCD television sets.
The company launched an electric two wheeler under the name Detel Easy in the year 2020 for around Rs 20,000, again for the masses.
In 2021, he not only launched a revamped electric bike under the name Detel Easy Plus, but also announced a big ticket acquisition. He acquired the LML brand, the erstwhile manufacturer of IC engine scooters. With that he set up another company LML Electric Pvt Ltd. Now while SG Corporate Mobility will focus on making mass market electric bikes under the Detel brand, LML Electric will cater to the savvy middle class with smartly styled e-scooters and e-motorcycles with the latest technology, again at affordable prices.
THE GENESIS
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Esta historia es de la edición October-November 2021 de Motown India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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