1948 Desoto Custom Convertible Coupe
Wheels Magazine|September 28, 2018

It was a member of the CustomSeries and one step above the DeLuxe, making it highly desirable then and now

Imran Malik
1948 Desoto Custom Convertible Coupe

Introduced in the late Twenties by the Chrysler Corporation, DeSoto was a mid-level brand which sat above Plymouth and below Dodge in the pecking order — however, such was its popularity thanks primarily to models such as the DeLuxe and the fancier Custom, it wasn’t long before it swapped places with the latter in the car-hungry US market.

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