It’s An Ongoing Effort That Shifts And Grows Over Time.
I’ve spoken at dozens of events about diversity, inclusion and representation in the past three years. How far we’ve come! We’re all quite proud of ourselves.
I’ve certainly felt it myself. Allure won Adweek’s Magazine of the Year in 2017, in large part because of the diverse subjects on our covers, ranging from Somali-American model Halima Aden in a Nike hijab with the line “This is American beauty now” to 72-year-old Helen Mirren as we proudly announced that Allure was banning the term “anti-aging” forever. I recognize that much of our success has revolved around the diversity discussion. The more I learn, though, the more I realize how far we have to go.
There has been progress, a palpable sea change in media, Hollywood, beauty, fashion and advertising. But I’m worried that the mood in many corners about diversity has become prematurely self-congratulatory.
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Esta historia es de la edición February 4, 2019 de ADWEEK.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
