The Power Of Advertising

The Power Of Advertising

- Samprikta Sinha

One of the best marketing gimmicks, advertisement is chiefly a mode of communication about products and services by the brands with the consumers. With a broad spectrum of platforms, it becomes a vital requirement for selling and publicising a business or enterprise. It can have both positive and negative impacts on society as a whole, but can anybody imagine a world without advertisements? No matter how superficial it sounds, it is hard to ignore the fact that advertisements are a great medium for giving out social messages, just like the ad from Vicks.

One of the ads from last year I remember vividly is “Touch of Care” from ‘Vicks’. It left me feeling human. It tells the most poignant tale of the struggle of a transgender bringing up an orphan by herself. gayatri, a young girl, reminisces about her childhood while on her way to boarding school. She fondly remembers the Sundays spent with her ‘mummy’, eating ‘kadhi chawal’, and watching horror films at night. She lets viewers know that even though her mother wants her to become a doctor, she is going to be a lawyer, so that she can fight for the rights of her mother, a transgender. Based on the true story of gauri Sawant raising the young gayatri, this commercial hit the right note with the audience.